Peta began her career in music after working at Sony Music Australia overseeing the in-house recording and a stint in A&R.
In her current role as Label/A&R Manager for ABC Music, a record label within the Australian Broadcasting Corporation, Peta is responsible for the marketing and promotion of International and local artists on the contemporary side of the roster. Her role also includes A&R and Artist Development, through to the overseeing and initiation of creative marketing strategies and campaigns. ABC Music’s current roster is vast and includes The Audreys, Melbourne Ska Orchestra, William Crighton, Dan Kelly, Ben Salter, Mojo Juju and Jeff Lang to name a few.
Peta’s responsibilities also include the marketing and brand management of all triple j and Double J (radio) products; including the multi-platinum longstanding Hottest 100 and Like A Version compilation series.