After graduating from Sydney University with a Masters in Digital Media, Edwin started his own booking agency and shortly after, was head hunted by New World Artists booking agency. These days, Edwin is one of the most experienced and savvy, music influencers in Australasia. Based in Sydney,
Edwin represents all genres of artists and has worked with Allday, British India, Dead Letter Circus, Drapht, In Hearts Wake, Illy, RocKwiz Live, Sneaky Sound System and Tina Arena. Edwin has recently signed Baro, Black Summer, Feki, Luca Brasi, Plini and Slumberjack.
Edwin also books into New Zealand, Malaysia, China, Hong Kong and South Africa. New World Artists also represent their acts for media campaigns.