Craig has worked in and around music longer than he cares to remember. As a journalist, artist, publicist, manager, indie label owner, booker, project officer, advocate and occasional guest guitar hack – he has pretty much done it all. He spent much of the past five years as ‘the music guy’ at airline Virgin Australia and is now a consultant working with a range of organisations and companies including international travel specialists The Appointment Group. Craig’s own operation SUGARRUSH Music does everything from artist management and digital distribution, to community music projects with a strong regional focus. He rarely sleeps.