Geoff Jones served for 18 years in the Australian Defence Force, latterly as a Lieutenant-Colonel.
Today Geoff ¬tours global artists such as Eminem, Katy Perry, Hugh Jackman and Queen, as well Australian stars such as Hilltop Hoods, Amy Shark, Keith Urban, Grinspoon and John Butler Trio.
It’s a remarkable tale, one you won’t hear anywhere else in the music industry – and it’s about to take a new twist.
Geoff is the Chief Executive of TEG and the architect of the company’s integrated model across live entertainment content, ticketing, and technology, including its coveted analytics business.
Under Geoff’s leadership, TEG has grown into a true Australian success story, punching above its weight in the global live entertainment arena every day.
But the story doesn’t end there. TEG’s potential for further growth was acknowledged in October when Silicon Valley private equity firm Silver Lake agreed to buy the company.
The news made headlines across the world, from Sydney to London via New York.
Silver Lake has never invested in Australia before but it knows a thing or two about live entertainment: its many other investments include Endeavor, Madison Square Garden Group and UFC.
It’s also the global leader in technology investing, with investments such as Alibaba Group, Dell Technologies, and Ancestry.
In this exclusive session, Geoff will reveal:
• how he and his team took TEG to this historic moment in the company’s 40-year history,
• what the Silver Lake deal means for TEG and its many different stakeholders, and
• what the future holds for TEG as it prepares to roll its integrated model out further internationally.
Along the way, Geoff will discuss TEG’s integrated business model and its use of insights and analytics and share his unique perspective on the Australian live entertainment industry.
Attendees will also get to see the affable, no nonsense, Brisbane-born bloke behind the TEG success story in action in a rare conference appearance.
Geoff will be interviewed by leading Australian music journalist Lars Brandle. Lars is Australian correspondent for Billboard and contributor to The Industry Observer.
After leaving the army in 1998 Geoff Jones joined entertainment mar¬keting firm IMG as a director for four years then spent another four as national sales director of Foster’s.
Geoff’s association with TEG began in 2007 when he was appointed CEO of Ticketek. He spent three years growing its market share, partnerships and ticketing technology innovation.
After a stint as a Partner and Director of SEL, one of Australia’s leading sports and entertainment companies, Geoff returned in 2011 to lead the diversification of Ticketek and its affiliated companies into live entertainment promotion and tech to create TEG, Asia Pacific’s largest diversified entertainment company.
TEG was sold by Nine in 2015 for $640 million to Affinity Partners.
Since then it has expanded rapidly, both organically and through acquisitions including Melbourne-based Dainty Group, several deals in Asia and most recently a decisive move into the UK with The MJR Group.
TEG has reportedly more than doubled in value under Geoff’s leadership since 2015.