Geoff Trio has been at the helm of Code One for over a decade. After studying filmmaking and playing in bands in his youth, Geoff started his 25-year career in the music industry as a booking agent. Taking the DIY approach, Geoff is responsible for starting some of Sydney’s most iconic venues including Cronulla’s The Brass Monkey and Newtown’s The Vanguard and serving as creative director for numerous festivals such as Peats Ridge, Cronulla Jazz & Shiraz, Sydney Blues & Roots and Sounds Of The Suburbs. Geoff has been a strong advocate for the Australian music industry. He has participated in numerous national and international events, including speaking as a panelist at Australia’s Fuse and Big Sound and at international conferences in the USA and Canada, including Canadian Music Week in Toronto. Geoff’s other ventures include a touring agency for international and domestic artists like Riblja Čorba (Serbia) and Gregory Page (USA) and a plethora Canadian acts including The Trews, Serena Ryder, Hawksley Workman, Jill Barber and Jeff Martin of The Tea Party. A management company – Big Daddy Wilson and Folk Uke (Cathy Guthrie and Amy Nelson); A label & consultancy agency – overseeing booking at 5 venues and organising several key festivals Including Sounds Of The Suburbs; and Managing Director of the full service company Indica Australia, a division of the Canadian label Indica, representing Montreal’s Half Moon Run and Australian artists Hein Cooper and Moving Stills. Geoff is also the proprietor of The Brass Monkey and Cronulla’s famous Mexican restaurant/bar, El Sol.