Vyvienne Abla has been working in the music and creative industries for 15 years. She started out running nightclubs and radio hosting, later leading into festivals, artist management and development, music business and engagement with youth and community. In 2007 she founded Vyva Entertainment using HipHop and music culture to empower others, to create a ‘home away from home’ to give back to others what music gave her.
Vyvienne focuses on integrating industry, education and community to create unique pathways for youth, artists and professionals. She launched the 4ESydney mentoring program, conference and festival in Bankstown (Western Sydney), which has engaged thousands of community and industry members over the last 5 years. Vyvienne also manages DOBBY, a young artist (who identifies as an Aboriginal Filipino rapper, drummer and music composer) making rapid waves within the current Australian music scene.
Over the years her work has gained attention internationally, being invited to New Zealand, USA, UK, Europe and Middle East to speak about her initiatives and HipHop in Western Sydney and Australia more broadly. In 2018, Vyvienne was selected for IETM Campus residency (1 of 29 globally) and the Australia Council for the Arts 2018 Future Leaders Program (1 of 19 in Australia). Vyvienne was also awarded ‘Creative Arts Woman of The Year’ at the Local Women’s Awards 2018 and ‘Exceptional Community Business Partnership’ for 4ESydney at the 2018 Zest Awards.
Vyvienne and her business Vyva Entertainment create spaces, festivals and projects by utilising the diversity and relevance of the creative arts, HipHop and music culture. With 2019 on the horizon it’s set to be her biggest year yet with 4ESydney hitting its five year milestone, her artist DOBBY gaining large traction and Vyvienne being invited as an International Guest Curator and Producer for Nehna wel Amar wel Jiran Festival (Us, The Moon and The Neighbours) in Lebanon and Shubbak Festival in London.