A pioneer of the Australian music industry, Michael Chugg has garnered a reputation both locally and internationally as one of the country’s most prominent music promoters, and is a name synonymous with some of biggest tours to have come through Australia and New Zealand over the past 50 years.
Chugg’s foray into the music industry began in his hometown of Launceston, Tasmania in 1962, where he cut his teeth running dances and managing bands, before co-founding the Frontier Touring Company with Michael Gudinski and Phil Jacobsen in 1978. Frontier became the biggest promoter in Australia at the time, touring the likes of Frank Sinatra, Kylie Minogue, Madonna, Guns N’ Roses, Bob Dylan, Neil Young and more.
Michael Chugg has toured some of the biggest local and international artists in the world, and has picked up numerous industry accolades along the way. He has been named as Pollstar’s International Promoter of the Year four times, has twice picked up the Best Promoter gong at the International Live Music Conference, and has a multitude of Billboard Awards, Helpmann Awards, Country Music Awards, Musexpo Awards and more under his belt. In June 1998, Michael was appointed a Member of the Order of Australia in recognition of his contribution to the Australian music industry. In April, Pollstar announced that Chugg Entertainment was Australia’s highest-selling promoter for the first quarter of 2018.
Five years ago, Chugg established Chugg Music, an independent label and management company handling Australian artists. The indie label has seen major success over the years via Brisbane-based band Sheppard, who are fast becoming one of the world’s best young pop bands. Responsible for global breakout anthem ‘Geronimo’, the first two singles from the band’s sophomore album Watching The Sky have achieved Gold and Platinum status respectively in Australia, with second single ‘Coming Home’ reacting in over thirty territories worldwide.